UnionBank of the Philippines, Inc. or more known as UnionBank was founded in 1981 in partnership with Aboitiz Group, Insular Life and Social Security System. It has acquired the other bank named International Corporate Bank (Interbank) in 1994.
Since then, UnionBank did not focus on any kinds of advertisement. Instead, they have focused on being innovative and has invested in the latest trends in technology to provide you excellent and convenient banking services.
It may not be known to everyone that UnionBank is the one who pioneered in online banking. And in 2017 Banking Awards, it was awarded by Asiamoney as the “Best Digital Bank in the Philippines.” Also on the same year, they have launched the first-ever fully-digital bank branch in Ayala Avenue in Makati which they call “The Ark.”
Last 2018, UnionBank have decided to rebrand. They have changed their designs and logo. And have launched a new card called PlayEveryday – a card that is perfect for the innovative millennials who are trying to save money. It has the feature of a reward card wherein you can earn points every time you use the card, and those points are convertible to cash. So you can surely save money using the card. The card comes in debit and credit form.
With the help of Techy7 – a company which is as equally innovative as UnionBank, the bank created the website for PlayEverday card (playeveryday.unionbankph.com). Techy7 is proud to say that it has provided the website’s design and content. The companies had a smooth business transaction because they are both innovative and up-to-date when it comes to digital technology.